FTL’s portfolio company Reformation has launched a campaign called “Carbon is Canceled”, featuring programs that encourage sustainable behavior and enable customers to offset their individual carbon footprints.
By partnering with a sustainable energy provider Arcadia Power, Reformation encourages customers to switch 50% of their electric energy bill to wind energy for no additional cost and as a reward customers will receive a 100$ certificate.
Through the second initiative ´Climate Credits´ customers are encouraged to purchase “climate credits” - carbon offsets on the Reformation website. By partnering with Native Energy company, the climate credits will be put towards verified carbon offset projects, including clean energy and forestry projects aimed at the reduction of CO2 emissions. “For example, for $60, a customer can offset their own individual carbon emissions for the span of six months, and have that money donated to suitable projects.”