Beyond today’s vision - positive impact on tomorrow.
The Woolmark Company partnered with Future Tech Lab to power the new Innovation Award for the International Woolmark Prize, bridging the gap between new technologies, sustainable innovations and luxury fashion. The International Woolmark Prize is the world’s most prestigious award for rising fashion stars, and spotlights outstanding fashion talents from around the globe who showcase the beauty and versatility of Merino wool. The Woolmark Company and Future Tech Lab spent the past 5 months drawing on the expertise in sourcing, supply chain and sustainability to educate and empower 12 finalists through a dedicated mentorship program.
The 2018 Internal Woolmark Prize winners were announced at a special event during Pitti Uomo at Stazione Leopolda in Florence on the 9th of January. This year’s prize was judged by some of the world’s most respected designers, editors, fashion buyers and entrepreneurs including Elizabeth Von Guttman, Emanuele Farneti, Julie Davies, Livia Firth, Nonita Kalra, Phillip Lim, Riccardo Vannetti, Sarah Mower, Stuart McCullough, FTL Founder and CEO Miroslava Duma, as well as representatives from the International Woolmark Prize retail partner network.
The Innovation Award aimed to find the most creative and innovative approach to wool fabrication and was presented to the finalist who demonstrated the most exciting way to help reduce its negative social and environmental impact. This year, the USA’s DYNE won the inaugural IWP Innovation Award and will receive $100,000 along with valuable commercial opportunities.
The DYNE collection by Christopher Bevans includes zip-up hoodies, track pants, trench coats and pullovers crafted from Merino wool ranging 17 and 19,5 microns. As for the other features, the designer added reflective overlays and inserts, functional pocket zips, laser-cut details and in certain instances two-way stretch. The collection also included a technical snowboarding wardrobe with an NFC chip. The chip is embedded into the water-resistant wool jacket and enables to tracks users in avalanches and ultimately bridge the gap between the brand and the consumer.
Winners of the IWP for menswear and womenswear 2017/2018 became Matthew Miller and Bodice - from the British Isles and India.