Between 8th-12th of October an annual global celebration "Positive Week" was held. It celebrates the brands and individuals that care about people and planet. Besides the week-long digital campaign, on the October 11th were hosted two panel discussions: “What Luxury Means Today” and “Sustainability Means Business”, featuring relevant insights from key leaders in the luxury industry.
Today sustainability is one of the most relevant topics in the fashion industry. Second to oil, fashion and textiles are the most polluting industries in the world. Every stage in garment’s lifecycle threatens our planet and its resources. It can take more than 20,000 litres of water to produce 1kg of cotton, equivalent to a single t-shirt and pair of jeans. Up to 8,000 different chemicals are used to turn raw materials into clothes, and for a range of dyeing and finishing processes.
Disruptive technologies and innovations open possibilities for luxury companies to develop solutions which can improve environmental and social performance and at the same time satisfy consumers’ needs in sustainability. Luxury has a strong power as the trend leader that drives industry forward. Among the luxury brands that are setting an inspiring example and proving that luxury fashion can be conscious and desirable - Stella McCartney, Gabriela Hearst, Edun.
Today every designer can make a difference and create a positive change.