Headline Industry News
Headline Industry News

The latest news and updates from countries across the globe.
New generation mirrors
New generation mirrors
New generation mirrors

05.07New generation mirrors

H&M recently introduced a visual innovation in the shape of voice-activated mirrors in their biggest store in NYC in Times Square. The mirrors were installed on the store floor and not in fitting rooms, offering opportunities to capture fashion style selfies that the visitors can immediately download onto their phone using a QR code, featuring style advice and various discounts. According to Forbes, they were created by Microsoft and two Stockholm-based agencies Ombori - a specialist in UX Design and digital signage experts Visual Art.

To watch the mirrors in action please follow the link.

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