Up to 70% of the planet’s biodiversity has been lost in the last 50 years, posing an issue not only for businesses and governments but also for all human residents of the planet. Everything and everyone is connected, so why not participate in the “sustainability movement”?
Nike, an international leader in sportswear, has decided to call the innovators and tinkerers alike to help them create better gear but with less waste. They have launched a competition where the contestants can develop a new tech innovation to help improve current footwear recycling or design new products with materials from Nike’s Grind program, Nike’s recycled surplus manufacturing materials and athletic footwear. Ideas are a good start but not the aim of the competition because contestants should also submit a workable proof of concept and outline a feasible path for production. The 5 finalists will receive a $10,000 grant each, to develop their ideas and get the chance to compete for the $50,000 grant prize.
World Wildlife Fund is challenging creative marketers to develop a no more than 5 minutes short film that demonstrates how sustainability is desirable to consumers by launching Project Extraordinary. The winning creative agency will be featured at a UN Summit and 3 agencies will be featured at Cannes. WWF Chief Marketing Officer, Yves Calmette, informed the press that the feedback from agencies is very encouraging and that WWF is expecting a lot of entries. Entries must be in by 12 April 2018. Three concepts will be shortlisted as ‘highly commended’ to be subsequently filmed and produced by WiLD Studios, the short film division of Natural History NZ, in collaboration with the respective agencies.