The fashion world is undergoing seismic shifts. This revolution is pushing the consumer to demand change across all aspects of the business – from socially responsible practices within the supply chain to the use of innovative and sustainable materials. People are starting to look more into the story and the journey of every product. It is no longer just about the aesthetics. It’s a tale of artisanship, stewardship, sustainability and transparency. Reformation is the ultimate Cool Girl brand for sustainable clothes: their factory uses the most efficient, eco-friendly and pro-social technologies and practices. They invest in green building infrastructure to minimize their waste, water and energy footprints.
The company in supported by Future Tech Lab, set up in 2017 by Miroslava Duma with the aim to bridge fashion, sustainability and technology.
Image source: Reformation website