Fashion is the world’s second most polluting industry, it’s hard to accept this fact knowing that fashion is an art form. How can we change our consumer behavior if we want to look good and luxurious? How can we bridge fashion, sustainability and technology?
It is incredibly powerful to discuss, in detail, every single item of clothing we wear. Emma Watson, the famous actress, is not only known for her movie career but also for being a social equality and sustainability activist. She uses her social media platforms to shine a light on causes that she is passionate about. In an effort to showcase beautiful and sustainable solutions to the world: her Calvin Klein Met Gala 2016 gown, for example, was made out of recycled plastic bottles and her Emilia Wickstead Beauty and the Beast gown is made from end-of-line fabric, and that’s far chicer than it sounds.
The shift towards more responsible dressing is fast becoming a statement. Danai Gurira - the Zimbabwean-American actress and playwright best known for her role in the new movie “Black Panther”, appeared on the Academy Awards’ red carpet wearing a light blush gown by Gabriela Hearst and called attention to her close-cropped hair. Her beautiful look paid homage to her African roots and to the idea of “honest luxury”. Gabriela Hearst is a brand that creates apparel with care and detail, that honours tradition and gives purpose to every piece. The brand’s founder Gabriela is an avid philanthropist, who regularly collaborates with organisations like “Save the Children” and creates positivity and change within her own supply chain, adopting a “no waste” approach, among other things.